Port-A-Pottie to Sponsor Breeders Cup Race

What will Greg Avioli think of next?
In another stroke of genius, Avioli continues his quest to improve the Breeders Cup brand with the addition of the Port-A-Pottie Breeders Cup Dash to the all male Saturday card..
We all know the feeling after a beer too many, yes finally a sponsor that I can relate [...]

What Would Susan B. Anthony, Azeri and Lady’s Secret Say?

Ladies Day at the Breeders Cup might seem like a good idea from a marketing point of view but in a peculiar way it smacks of sexism to me.
Moving the Distaff to Friday and renaming it the Ladies Classic does two things, the renaming insults the intelligence of serious racing fans who know what [...]

What Would Susan B. Anthony, Azeri and Lady’s Secret Say?

Ladies Day at the Breeders Cup might seem like a good idea from a marketing point of view but in a peculiar way it smacks of sexism to me.
Moving the Distaff to Friday and renaming it the Ladies Classic does two things, the renaming insults the intelligence of serious racing fans who know what [...]

The Return of Red Rocks, Dylan Thomas and Yeats Set To Run

Breeders Cup Turf Champion Red Rocks returned to his winning ways after a dismal performance in Dubai last month. Here he is seen winning the Group 3 Betfred Gordon Richards Stakes at Sandown.

Dylan Thomas faces seven rivals on his return to Group 1 company in the Prix Ganay at Longchamp [...]

The Rise and Fall of the Breeders Cup

One thing this year’s World Cup program did was to deliver on its billing as the World Cup. The vision and deep pockets of the Maktoums have made global racing a reality that is now thriving and ironically it thrived this year at the expense of Godolphin who for the first year in my memory [...]

The New Breeders Cup: It’s A Bad Thing

Those of us who were wondering why a juvenile turf race was added to the Breeders Cup program, got their answer in an article in the South China Morning Post. Breeders Cup President Greg Avioli revealed that he has invited 11 international racing clubs to submit bids to host future Breeders Cup events [...]

The New Breeders Cup: It’s A Bad Thing

Those of us who were wondering why a juvenile turf race was added to the Breeders Cup program, got their answer in an article in the South China Morning Post. Breeders Cup President Greg Avioli revealed that he has invited 11 international racing clubs to submit bids to host future Breeders Cup events [...]

The Price of Bad Memories

It seems everyone has an opinion on the three new Breeders Cup races and you can lump me in with the group that think the additions, overall are a good idea.
Good idea or not the Breeders Cup audience is shrinking and the switch from the major networks to ESPN did not seem to [...]